Assistant Vice Chancellor for Marketing

Location: 

University, MS, US, 38677

Department:  University Marketing & Communications (10000993)
Employee Designation:  Regular Full-time (Benefits Eligible)

Note for Current UM Employees

Current employees must apply internally via connectU > connectu.olemiss.edu

 

This position is open only for current University of Mississippi employees.

Definition of Class

This position will play a strategic leadership role within the Office of University Marketing and Communications, with particular emphasis on directing, developing, and implementing a university-wide marketing and brand management strategy and oversee coordination with units across campus to execute that strategy to supports the goals and objectives of The University of Mississippi. The AVC leads and directs efforts to enhance the university's brand, increase the university’s visibility and reputation, promote the university’s programs and initiatives across all forms of media, define the creative strategies needed to amplify the university brand, and measure the effectiveness of the university’s marketing investments.

Examples of Work Performed

  • Marketing Strategy and Planning: Develop and implement an integrated marketing strategy and related implementation plan to support the university's goals and objectives. Collaborate with other departments and stakeholders to ensure alignment and integration of marketing efforts. Monitor and analyze marketing data and metrics to measure the effectiveness of marketing initiatives and make data-driven recommendations for optimization.
  • Brand Management: Oversee the management and protection of the university's brand identity, including brand guidelines, messaging, positioning, creative strategy, and visual elements. Develop and implement brand awareness campaigns to enhance the university's brand recognition and reputation. Guide development of new Brand Services unit charged with driving greater brand alignment and consistency across all marketing materials, digital channels, university events and outreach efforts, and other outlets of brand expression.
  • Team Leadership and Management: Provide leadership, mentorship, and supervision across to the marketing team, including marketers, graphic and web designers, photographers, videographers, support staff, and graduate assistants. Set performance expectations, provide feedback, and conduct performance evaluations. Foster a collaborative and inclusive team culture, and provide opportunities for professional development.
  • Stakeholder Relationship Management: Collaborate with internal and external stakeholders, including senior administrators, academic units, alumni, donors, community partners, and media, to support marketing initiatives and cultivate positive relationships. Cultivate strategic and creative alignment where needed across other campus units engaged in marketing and brand-related activities, including Ole Miss Athletics, Licensing and Contractual Services, and the Division of Outreach, among others. Represent the university in marketing and brand-related matters, and serve as a spokesperson when needed.
  • Digital Marketing and Communications: Lead the team responsible for development and execution of digital marketing strategies, including website management, email marketing, social media, search engine optimization (SEO), and digital advertising. Stay current with industry trends and best practices in digital marketing, and leverage emerging technologies to drive innovative marketing initiatives. Oversee collaboration with Enrollment Management to conduct digital marketing campaigns designed to target prospective students.
  • Advertising and Promotion: Lead the conceptualization, planning, and execution of advertising and promotional campaigns spanning print, online, and display media. Develop creative concepts and messaging for advertising materials, and collaborate with external vendors, such as graphic designers, printers, and media agencies, to ensure timely and quality deliverables
  • Market Research and Analysis: Manage market research to identify trends, opportunities, and challenges in the higher education landscape. Analyze data and market intelligence to inform marketing strategies and initiatives. Stay updated with competitor analysis and benchmarking to identify areas for improvement and differentiation.
  • Vendor Management: Identify critical areas of need in which the university’s marketing strategy requires outside resources with the expertise or capacity required to deliver successful marketing campaigns as warranted by strategic priorities and the availability of budgetary support. Evaluate external proposals, select vendors, and hold them accountable to provide the greatest return on the university’s investments.

Essential Functions

These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring department

1. Leads and directs implementation of the marketing strategy for the university.

2. Develops and executes strategies that support departmental goals and objectives.

3. Provides guidance, leadership, and supervision for support staff.

Minimum Education/Experience

Must be a current University of Mississippi employee. Current employees must apply through connectU

Education: Bachelor’s degree from an accredited college or university.

AND

Experience: Ten (10) years of experience in marketing and communications, higher education or related field required

 

Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Salary/Wage Information

To learn more about our pay structure and view our salary ranges, click here to visit the Compensation page of our Human Resources website. This link is provided for general pay information. Hourly rate or salary may vary depending on qualifications, experience, and departmental budget. Note: Unclassified positions (faculty, executives, researchers and coaches) do not have established salary ranges.

EEO Statement

The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.


Nearest Major Market: Oxford Mississippi