Marketing Specialist

Note for Current UM Employees

Current employees must apply internally via ConnectU > connectu.olemiss.edu

The University of Mississippi

"The University of Mississippi — fondly referred to as Ole Miss — stands as a premier public research institution with a proud legacy of academic distinction. We are devoted to nurturing a vibrant, inclusive community where every member — student, faculty, and staff — can achieve their fullest potential.”

Department Summary

The Division of Enrollment Management guides prospective students on their journey of joining the Ole Miss community. Our unit consists of the offices of admissions, financial aid, and campus visit and orientation programs. We also have staff dedicated specifically to enrollment marketing and communications and data analytics. 

Role Specifications

Below you will find classification and compensation information.  For additional details behind the University of Mississippi classification system please visit Human Resource Compensation Page

Family -  Communications and Marketing

Sub-Family - Marketing

Career Track / Level - P1

Grade - 5

Role Summary

Performs technical work in the support of the marketing team. 

The Marketing Specialist performs technical work in support of the marketing and communications team. Candidates should be skilled writers and creative thinkers who are adept at developing content that resonates with prospective students and families in a unique, differentiating, and cohesive way. 

 
The Marketing Specialist collaborates with and supports professionals from other internal units within Enrollment Management to coordinate, create, produce, and distribute marketing materials primarily focused on email marketing. The person in this position will also be responsible for ensuring that all materials adhere to university brand standards and ensure that all materials are maintained, organized, and archived accordingly. In addition, the Marketing Specialist drafts and shares reports with enrollment team leadership. Candidates may work with tools such as TargetX/Salesforce, Slate, Sprout Social, Cascade8 (content management), Canva, among others.
 

Examples of Work Performed

The University of Mississippi is seeking a Marketing Specialist responsible for supporting the marketing and communications team within Enrollment Management with a number of different initiatives and projects to generate support for the division and provide cohesive and current information to prospective students and families:

1. Assists in developing strategies and campaigns focused on email marketing 
2. Summarizes and shares data 
3. Ensures promotional materials are maintained 
4. Modifies materials as directed by professional staff
5. Provides support to internal staff as it relates to marketing and communication needs 

Essential Functions

These essential functions include, but are not limited to, the following.  Additional essential functions may be identified and included by the hiring department.

1. Drafts meeting notes and prepares materials including updated project benchmarks and research information to support marketing projects, campaigns, and work unit personnel.
2. Summarizes market tracking and research data from distributed market surveys.
3. Assists in developing creative marketing strategies and multimedia campaigns by creating and distributing draft materials to a variety of project participants.
4. Ensures promotional materials are maintained.
5. Modifies materials as directed by professional staff.
6. Schedules meetings of project stakeholders, including external vendors as required to maintain project timelines and responds to initial questions. 

Minimum Education/Experience

Education: Bachelor's Degree

Experience:  N/A

An equivalent combination of related experience and education may be considered for this role. Substitutions of the required experience or education will be assessed on a 1:1 substitution basis.

Preferred Qualifications

Bachelors degree in marketing, communications, business, English, graphic design, or similar field,

AND

At least 1 year of work experience performing related job duties.

EEO Statement

The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.

Minimum Physical Requirements

Physical Requirements:  These physical requirements are not exhaustive, and additional job-related physical requirements may be added to these by individual agencies on an as needed basis. 

Corrective devices may be used to meet physical requirements.

Physical Exertion:  The incumbent may be required to lift up to approximately 10 pounds.

Vision:  Requirements of this job include close vision. Speaking/Hearing: Ability to give and receive information through speaking and listening.

Motor Coordination:  While performing the duties of this job, the incumbent is frequently required to talk and hear; and use hands to finger, handle, or feel. The incumbent is periodically required to sit. The incumbent is occasionally required to stand; walk; and reach with hands and arms

Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.