Assistant Athletic Director for Marketing and Fan Experience

Note for Current UM Employees

Current employees must apply internally via ConnectU > connectu.olemiss.edu

The University of Mississippi

"The University of Mississippi — fondly referred to as Ole Miss — stands as a premier public research institution with a proud legacy of academic distinction. We are devoted to nurturing a vibrant, inclusive community where every member — student, faculty, and staff — can achieve their fullest potential.”

Department Summary

Ole Miss Athletics strives to advance a championship culture that develops, educates and empowers our student-athletes while providing a premier experience for the Ole Miss family.

Role Specifications

Below you will find classification and compensation information.  For additional details behind the University of Mississippi classification system please visit Human Resource Compensation Page

Family -  Communications and Marketing

Sub-Family - Sports Marketing

Career Track / Level - M2

Grade - 11

Role Summary

Identifies marketing opportunities, supports the development and implementation of marketing plans, and edits the work of lower level staff in support of athletics marketing goals.

The Assistant Athletic Director for Marketing and Fan Experience is responsible for providing strategic leadership, vision, and execution of comprehensive marketing initiatives that enhance the Ole Miss Athletics brand, increase attendance, drive ticket sales, and deliver a world-class fan experience. This position oversees a dynamic team of full-time staff and graduate assistants and collaborates closely with external and internal partners to elevate the profile of Ole Miss Athletics across all platforms. 

Examples of Work Performed

•    Lead the development and implementation of 365-day marketing plans for all varsity sports. 
•    Manage all official marketing properties including the athletics website (OleMissSports.com), digital marketing platforms, social media channels, traditional advertising, and email marketing. 
•    Develop and execute revenue-generating marketing strategies in collaboration with the ticket office, development, sponsorship, and NIL partners. 
•    Oversee community engagement efforts and on-campus promotional programming to grow fan affinity and student involvement. 
•    Utilize data analytics to guide decision-making and optimize campaign performance across digital and traditional platforms. 
•    Supervise, mentor, and evaluate a staff of four full-time employees and three graduate assistants. 
•    Coordinate all aspects of game production for home football games, including scripting, in-game direction, sponsor activations, and in-venue presentation to enhance the fan experience. 
•    Serves as a liaison with rights holder for sponsorship activation. 
•    Manages advertising and promotions budgets. 
•    Monitors game day experience and provides feedback for enhancements. 
•    Coordinates game day activities for sporting events, as well as, game day experience for fans including championship events. 
•    Analyzes revenue and fan experience data and presents findings to senior leadership team. 
•    Ensures all assigned tasks are in compliance with department, University, Southeastern Conference, and NCAA rules and regulations. 
•    Serve as the liaison between the University of Mississippi's Marching Band (The Pride of the South) and the Ole Miss Athletic Department.  
•    Other duties as assigned by the Senior Associate Athletic Director of External Engagement or the Senior Deputy Athletics Director. 
 

Additional essential functions identified and included by the hiring department:
 
1. Supervises the development and execution of marketing plans for athletics' products and teams. 
2. Oversees marketing and fan experience team and game day staff 
3. Manages marketing content and messaging for the website and main athletics social media  
 

Essential Functions

These essential functions include, but are not limited to, the following.  Additional essential functions may be identified and included by the hiring department.

1. Develops, implements, and schedules operational work plans and user analytic measurement mechanisms for sports marketing projects to adhere to established timelines and desired outcomes.
2. Identifies marketing opportunities, defines markets and competitor share, and analyzes competitor advantages and weaknesses.
3. Supports the forecast of projected business.
4. Plans and oversees in-venue entertainment operations across all athletics venues to evaluate fan experience.
5. Serves as the subject matter expert regarding unit operations, functions and marketing content and projects.
6. Directs day-to-day office operations and staff to ensure accurate and timely distribution of institutional sports marketing materials.

Minimum Education/Experience

Education: Bachelor's Degree

Experience:  (3) Three Years Experience including supervisory experience (in Athletic Administration or related field)

An equivalent combination of related experience and education may be considered for this role. Substitutions of the required experience or education will be assessed on a 1:1 substitution basis.

Preferred Qualifications

Preferred Qualifications 
•    Five (5) years experience 
•    Proven experience in campaign development, game production, and digital strategy 
•    Excellent leadership, communication, organizational, and interpersonal skills 
•    Ability to thrive in fast-paced, team-oriented environment and work non-traditional hours including weekends

EEO Statement

The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.

Minimum Physical Requirements

Physical Requirements:  These physical requirements are not exhaustive, and additional job-related physical requirements may be added to these by individual agencies on an as needed basis. 

Corrective devices may be used to meet physical requirements.

Physical Exertion:  The incumbent may be required to lift up to approximately 10 pounds.

Vision:  Requirements of this job include close vision. Speaking/Hearing: Ability to give and receive information through speaking and listening.

Motor Coordination:  While performing the duties of this job, the incumbent is frequently required to talk and hear; and use hands to finger, handle, or feel. The incumbent is periodically required to sit. The incumbent is occasionally required to stand; walk; and reach with hands and arms

Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.