Associate Director of Marketing (Athletics)

Note for Current UM Employees

Current employees must apply internally via ConnectU > connectu.olemiss.edu

The University of Mississippi

"The University of Mississippi — fondly referred to as Ole Miss — stands as a premier public research institution with a proud legacy of academic distinction. We are devoted to nurturing a vibrant, inclusive community where every member — student, faculty, and staff — can achieve their fullest potential.”

Department Summary

Ole Miss Athletics strives to advance a championship culture that develops, educates and empowers our student-athletes while providing a premier experience for the Ole Miss family. 

Ole Miss Athletics is seeking an Associate Director of Marketing to coordinate, create, develop, and execute marketing campaigns that enhance the Ole Miss fan experience during athletic events. The incumbent will compose game day scripts, oversee game day groups during events, and will select and manage the work of interns.

Role Specifications

Below you will find classification and compensation information.  For additional details behind the University of Mississippi classification system please visit Human Resource Compensation Page

Family -  Communications and Marketing

Sub-Family - Marketing

Career Track / Level - P1

Grade - 5

Role Summary

Performs technical work in the support of the marketing team. 

This position coordinates, creates, develops, and executes marketing campaigns that enhance the Ole Miss fan experience during athletic events. The incumbent composes game day scripts, oversees game day groups during events, selects and manages the work of interns.

Examples of Work Performed

· Develops, coordinates and executes campaigns for increasing season ticket sales and game attendance.
· Creates game day strategies and scripts for marketing and promotions.
· Oversees traditional advertising efforts (radio, print, etc.), as well as digital marketing efforts through Paciolan.
· Lead marketing efforts for Volleyball and Baseball with responsibilities including, but now limited to:
        -Develop marketing campaigns with the goal of increasing revenue, attendance and communityengagement.
        -Campus and student support
        -Schedule and lead Core Unit meetings
        -Construct and execute game scripts
        -Attend assigned events.

· Assist with the game day experience and execution of Ole Miss athletics competition dates and special events.

· Schedules email marketing campaigns.

· Acts as marketing liaison for each team, as well as Ole Miss Athletics Foundation.

· Monitors and responds to fan community, as appropriate, with regards to requests for posters, schedule cards, donations, autographs, and other promotional materials.

· Assists with distribution of complimentary tickets to groups while ensuring compliance with NCAA regulations for athletic events & meetings.

· Manages Graduate Assistant program.

· Meets and contacts philanthropy groups, university groups, and other outside vendors for partnerships at athletic events.

· Ensures all assigned tasks are compliant with department, University, Southeastern Conference, and NCAA rules and regulations.

· Performs similar or related duties as assigned or required.

Essential Functions

These essential functions include, but are not limited to, the following.  Additional essential functions may be identified and included by the hiring department.

1. Drafts meeting notes and prepares materials including updated project benchmarks and research information to support marketing projects, campaigns, and work unit personnel.
2. Summarizes market tracking and research data from distributed market surveys.
3. Assists in developing creative marketing strategies and multimedia campaigns by creating and distributing draft materials to a variety of project participants.
4. Ensures promotional materials are maintained.
5. Modifies materials as directed by professional staff.
6. Schedules meetings of project stakeholders, including external vendors as required to maintain project timelines and responds to initial questions. 

Minimum Education/Experience

Education: Bachelor's Degree in Communications, Public Relations, or a related field

Experience:  N/A

Substitution Statement: An equivalent combination of related experience and education may be considered for this role. Substitutions of the required experience or education will be assessed on a 1:1 substitution basis.

Preferred Qualifications

Experience:

Two (2) years of experience related to the above-described duties.

EEO Statement

The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ethnicity, citizenship, age, disability, military status, protected veteran status, or genetic information, or any other legally protected status.

Minimum Physical Requirements

Physical Requirements:  These physical requirements are not exhaustive, and additional job-related physical requirements may be added to these by individual agencies on an as needed basis. 

Corrective devices may be used to meet physical requirements.

Physical Exertion:  The incumbent may be required to lift up to approximately 10 pounds.

Vision:  Requirements of this job include close vision. Speaking/Hearing: Ability to give and receive information through speaking and listening.

Motor Coordination:  While performing the duties of this job, the incumbent is frequently required to talk and hear; and use hands to finger, handle, or feel. The incumbent is periodically required to sit. The incumbent is occasionally required to stand; walk; and reach with hands and arms

Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.