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Associate Director of Marketing & Brand Strategy (Web Content)


University, MS, US, 38677

Department:  University Marketing & Communications (10000993)
Employee Designation:  Regular Full-time (Benefits Eligible)

Note for Current UM Employees

Current employees must apply internally via connectU >


This position is open only for current University of Mississippi employees.

Definition of Class

This position develops, manages, and executes strategic brand and marketing plans for institutional initiatives, activities, programs, and projects. The incumbent assists in the development and administration of departmental goals and objectives, compiles data and prepares reports for departmental directors, develops and manages programs and projects, and provides guidance, supervision, and direction for support staff and students.


This professional position serves as the acting editor-in chief who develops, manages, and executes the website strategy for The incumbent assists in the development and administration of departmental goals and objectives by planning and facilitating web content, maintaining quality controls and compiling and preparing reports for departmental directors. The incumbent provides guidance, supervision, and direction for support staff.


Examples of Work Performed

  • Ensures the website functions as an effective tool in University of Mississippi's overall marketing and communications strategy through publishing oversight, resource management, internal advocacy, brand and style stewardship, and analysis of data.
  • Oversees the voice, style, and tone of to ensure alignment with brand platform.
  • Advocates for and ensures compliance with all web style and brand guidelines. Maintains documentation for web publishing and standards.
  • Regularly facilitates trainings and activities to support, educate and inform all relevant stakeholders on web strategy best practices and governance standards.
  • Responsible for the day-to-day curation, creation and optimization of all authoritative content on
  • Initiates regular editorial/design/marketing meetings to facilitate collaboration, content planning, and decision-making.
  • Gathers and synthesizes web research insight, feedback, analytics, and institutional priorities to make informed decisions about content, publishing process, standards, policies, and overall web strategy.
  • Establishes and maintains content quality assurance program.
  • Recommends and implements changes to site-wide templates, taxonomy, content structure, style, information architecture, and design.
  • Consults and communicates with Web Governance Council and Information Technology about important web policy and governance issues. Provides regular updates on site performance and other metrics to ensure site health and compliance.
  • Manages Web Content Community by keeping group apprised of changes to web strategy, policies, standards, staffing, expectations, etc.
  • Works closely with Information Technology colleagues on CMS upgrades, enhancements, and data integrations.
  • Provides guidance and supervision of support staff.
  • Recommends budget or resource needs to sustain

Essential Functions

These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring department

  1. Assists in the development of departmental goals and objectives.
  2. Develops, manages, and executes programs and projects.
  3. Collects and analyzes data for reporting purposes.
  4. Provides guidance and supervision for support staff and students.

Minimum Education/Experience

Must be a current University of Mississippi employee. Current employees must apply through connectU. 


Bachelor’s degree from an accredited college or university.




Five (5) years of experience in a related field.


Substitution Statement: Related experience may be substituted for education, on a basis set forth and approved by the Department of Human Resources.


Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Salary/Wage Information

To learn more about our pay structure and view our salary ranges, click here to visit the Compensation page of our Human Resources website. This link is provided for general pay information. Hourly rate or salary may vary depending on qualifications, experience, and departmental budget. Note: Unclassified positions (faculty, executives, researchers and coaches) do not have established salary ranges.

EEO Statement

The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Nearest Major Market: Oxford Mississippi