Associate Director of Marketing and Membership

Note for Current UM Employees

Current employees must apply internally via ConnectU > connectu.olemiss.edu

The University of Mississippi

"The University of Mississippi — fondly referred to as Ole Miss — stands as a premier public research institution with a proud legacy of academic distinction. We are devoted to nurturing a vibrant, inclusive community where every member — student, faculty, and staff — can achieve their fullest potential.”

Department Summary

This position represents the core of the Alumni Association office and what we stand for. It provides structure with the strategic plan in keeping everyone up to date on where we are headed as a whole department while providing guidance and supervision. This position oversees our records department who runs our memberships and updates all bio information in the database. Our membership is dues based and with the Alumni Association being a 501(c)3 we rely on our members. This position drives our office in many ways and we would not be able to function and be the Association that we are without this position being at its best.

Role Specifications

Below you will find classification and compensation information.  For additional details behind the University of Mississippi classification system please visit Human Resource Compensation Page

Family -  Development and University Advancement

Sub-Family - Alumni & Outreach

Career Track / Level - M2

Grade - 9

Role Summary

Assists in alumni engagement development, identifies staff performance benchmarks, directs alumni communications, and oversees implementation of programs to maximize engagement of alumni and friends in support of achieving goals of alumni affairs.

This position oversees marketing initiatives for membership, corporate partnerships, affinity partnerships and merchandising for the Alumni Association as well as oversees all records operations. In addition this is the point person for our strategic plans.  The incumbent exercises oversight of and participates in the creation and implementation of membership acquisition and retention effort campaigns; manages the design, production and sales of merchandise and giveaways; selects and manages activities of third-party-vendors, and participates in engagement efforts to build relationships with alumni.

Examples of Work Performed

• Supervise and Oversees all records operations.
• Point person for Alumni Strategic Plans.
• Provides oversight and coordination of printed and electronic membership and marketing communications.
• Prepares and analyzes membership status reports.
• Develops and monitors budgets related to marketing, membership recruitments and retention activities, member benefits, merchandise and programming.
• Participates in the planning and implementation of events to increase awareness of and initiation of memberships.
• Represents the Alumni Association at events and meetings. 
• Plans and provides oversight of Alumni sponsored events.
• Conceptualizes, budgets, designs and coordinates print and electronic advertising campaigns.
• Designs emails, postcards, letters, and other pieces for membership and marketing print and electronic campaigns.
• Supervises the distribution of items for events and other giveaway opportunities.
• Develops content and design of website and social media, ensuring accuracy, consistency, branding and visual appeal. 
• Oversees and coordinates the corporate membership program.
• Serves as a liaison between vendors and the Alumni Association.
• Performs similar duties as assigned, or as required.

Essential Functions

These essential functions include, but are not limited to, the following.  Additional essential functions may be identified and included by the hiring department.

1. Assists in the development of strategic planning initiatives and institutional objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan.
2. Assists in the development and implementation of institutional goals of alumni relations and operating policies and procedures to promote engagement and networking activities in alignment with the strategic plan.
3. Serves as the subject matter expert to institutional leadership regarding alumni campaign strategies and performance goals.
4. Develops, implements and monitors institutional communication and branding campaigns and programs.
5. Assists with the development of staff performance and goals.
6. Establishes and manages internal budget for assigned target audience within alumni affairs for other academic departments and athletics. 
7. Develops and disseminates post-event summary and analysis to guide alumni program improvements.
8. Serves as the liaison for the alumni board of directors for specific schools, clubs, or departments.

Minimum Education/Experience

Education: Bachelor's Degree

Experience:  (3) Three Years Experience Including Supervisory Experience

EEO Statement

The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.

Minimum Physical Requirements

Physical Requirements:  These physical requirements are not exhaustive, and additional job-related physical requirements may be added to these by individual agencies on an as needed basis. 

Corrective devices may be used to meet physical requirements.

Physical Exertion:  The incumbent may be required to lift up to approximately 10 pounds.

Vision:  Requirements of this job include close vision. Speaking/Hearing: Ability to give and receive information through speaking and listening.

Motor Coordination:  While performing the duties of this job, the incumbent is frequently required to talk and hear; and use hands to finger, handle, or feel. The incumbent is periodically required to sit. The incumbent is occasionally required to stand; walk; and reach with hands and arms

Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.