Marketing Assistant

Note for Current UM Employees

Current employees must apply internally via connectU > connectu.olemiss.edu

Definition of Class

This position performs a variety of functions to increase the department’s visibility through the development of materials and distribution of information. The incumbent participates in the development of traditional and digital marketing assets; evaluates the effectiveness of university projects and campaigns; and stays abreast of emerging marketing topics and trends that pertain to university audiences.

 

The Office of Global Engagement seeks a marketing assistant for both internal and external communications about the global engagement efforts at the University of Mississippi.  The position will manage communications with prospective international students and counselors in support of the International Enrollment Management unit in OGE.  It also includes developing and distributing digital and print marketing assets, producing and analyzing reports to track marketing campaigns and other recruitment efforts, and communication with the UM Marketing and Communications and Admissions staff to stay abreast of strategic projects and ensure alignment with institutional initiatives.

Examples of Work Performed

• Develops content for dissemination through a variety of channels and media, such as brochures, newsletters, websites, and social media platforms.
• Collaborates with University Marketing & Communications staff to ensure that the university’s brand is applied consistently across UM-produced materials.
• Coordinates social media strategies to generate attention from internal and external audiences.
• Develops reports that communicate the effectiveness of traditional and digital marketing assets.
• Assists in coordinating the daily management, production, and distribution of digital assets, including email blasts, social media, and website updates.
• Builds relationships with internal/external constituents to encourage growth and effectiveness of programs and activities.
• Develops SEO-friendly website content that supports strategic institutional messages.
• Proofs and edits deliverables according to established guidelines.
• Organizes and archives marketing material for future reference.
• Ensures that all materials adhere to appropriate university guidelines and standards.
• Provides guidance and supervision to student employees.
• Performs similar or related duties as assigned, or required.

Essential Functions

These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring Department.

1. Develops and distributes digital and print marketing assets.
2. Produces and analyzes reports to track marketing campaigns and other efforts.
3. Communicates and collaborates with University Marketing & Communications staff to stay abreast of strategic projects and ensure alignment with institutional initiatives.

Minimum Education/Experience

Education:
Bachelor's Degree from an accredited four-year college or university in a related field.

AND

Experience:
One (1) year of experience related to the above described duties.

Substitution Statement:

Related experience may be substituted for education, on a basis set forth and approved by the Department of Human Resources.

 

Interview Requirements:

Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Salary/Wage Information

To learn more about our pay structure and view our salary ranges, click here to visit the Compensation page of our Human Resources website. This link is provided for general pay information. Hourly rate or salary may vary depending on qualifications, experience, and departmental budget. Note: Unclassified positions (faculty, executives, researchers and coaches) do not have established salary ranges.

EEO Statement

The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.